Category Archives for Search Marketing

Target YouTubers based on their Google searches

Direct Response Nirvana: Target YouTubers based on their Google searchesGoogle’s calling them “Custom Intent Audiences”: YouTube audiences that marketers can now target based on their recent Google

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Why keyword search volume estimates can’t be trusted

It’s an SEO conundrum: Why is it you’re not getting the volume of website visitors you thought you would? Especially now, when you’re in the top results on Google for those popular searches you targeted.Tim

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Want better Customer Reviews?

Speak up! You’ll get better customer reviews if you reply to them. That’s the conclusion of an exhaustive study of TripAdvisor reviews conducted by marketing professors Davide Proserpio and Giorgos

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Google to pay more tax on NZ advertising revenues

NZ Government moves to crack down on tax avoidance by multinational firms are bearing fruit. Google and Facebook, which generate hundreds of millions of dollars in NZ, have each confirmed they will cease

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Google announces AMP for Email

Google has announced AMP for Email - delivering Accelerated Mobile Pages experiences to your inbox.The new spec is available through the Gmail Developer Preview, with support in Gmail slated for later

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Best ROI? It’s Google first, Facebook second

The results are in from a recent survey of senior ad buyers in the US. Are we surprised? Not really. And no, the survey wasn’t conducted by Google. Read more...More Search Marketing News 12 reasons

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