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SureFire Marketing

Category Archives for SEO

Google made over 1,600 changes to their search engine last year

I was asked this week how Google decides which sites to give top rankings in their search results. To clarify, the question wasn’t the normal, “What SEO actions do website owners need to do to rank

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Google’s Fight Against Webspam

  This week Google released its Webspam Report for 2016.  This gives insight into the top webspam trends and what Google is doing to fight it. Here’s a brief summary of key data points from the

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How to rank high in Google Local Search Results

As we’ve mentioned previously, one very effective way to get high visibility on the first page of Google search results is to secure a spot in the ‘local 3-pack’. This is the three search listings

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A new way to stand out in Google mobile search results

In mid-2016 Google launched what it calls “rich cards”. These were initially limited just to the USA, but this week Google has rolled them out globally. That now means certain types of NZ websites

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Google’s Mobile-First Algorithm Change is Still Coming

Gary Illyes is pretty much the “go-to-guy” at Google these days for statements relating to SEO and algorithm updates. When it comes to the highly anticipated mobile-first change in ranking strategy

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Looking for Page Speed Improvements? You Can Find Them in Just 3 Clicks!

We have continued to get feedback and questions about Google’s pending “mobile first” ranking algorithm and Page Speed has been a very common issue. How Do You Know Which Pages are Slow? Google

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