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SureFire Marketing

Category Archives for SEO

Search terms that are (not provided) and what it means for your website SEO

Maybe you take a close interest in your website’s analytics.  Or perhaps you just get reports on how your business is doing online – that information comes from your web analytics. In either event,

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Google Knowledge Graph Impact On Search Marketing

Google’s newly launched semantic search called Knowledge Graph significantly changes how Google presents search results. The big question is what impact will it have on your website’s search

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SEO Is Not A Panacea

SEO can have an amazingly positive impact on the fortunes of businesses, especially those who rely on their website as a key sales channel. As an SEO firm this is something we regularly see and it’s

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Search Engine Boot Camp New Zealand 2009

Last week I was a speaker at the Search Engine Boot Camp conference held in Auckland. It was a 1 day event and held at the Hilton Hotel. The day was divided in two, with the morning focusing on SEO &

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Keyword Selection: SEO, Search Engine Optimization or Search Engine Optimisation?

Keyword research is arguably the most import aspect of SEO. Selecting the most appropriate keyword phrases a website should be optimised for is ultimately the key to successful search engine marketing. After

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New Solution to an Old SEO Problem: Duplicate Content

Chances are your website has duplicate content. This is a common SEO issue affecting many sites and can have a detrimental impact on search engine rankings. The good news is that this problem can now be

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