Category Archives for Summary

5 of the Most Complex SEO Problems & How to Fix Them

In order to rank higher in Google’s algorithms you need to be running a thorough and comprehensive SEO campaign — many of your competitors will be. Think of SEO as an amalgamation of the best practices


21 Ways to Write More Compelling Marketing Copy

Copywriting — good copywriting — is hard. Start by thinking about who you’re talking to. Identify who your customers are and what product or service you want them to use. And what is it, exactly,


The Simple Content Marketing Strategy for Startups

You could spend all your marketing budget on ads simply trying to get your product or service noticed or seen. But the best way to get ahead of the game, especially if you’re a start up, is content


How to Budget for Your Content Marketing in 2020

Budgeting is never fun. But you need to budget for your content marketing programme, so that you know what funds you have to work with. Follow this five step process to decide on a budget that makes sense

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