In order to rank higher in Google’s algorithms you need to be running a thorough and comprehensive SEO campaign — many of your competitors will be. Think of SEO as an amalgamation of the best practices
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Copywriting — good copywriting — is hard. Start by thinking about who you’re talking to. Identify who your customers are and what product or service you want them to use. And what is it, exactly,
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You could spend all your marketing budget on ads simply trying to get your product or service noticed or seen. But the best way to get ahead of the game, especially if you’re a start up, is content
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Budgeting is never fun. But you need to budget for your content marketing programme, so that you know what funds you have to work with. Follow this five step process to decide on a budget that makes sense
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