Why should you care?
Consistency in information available on your site, in citations, directory listing and around the web pertaining to your business is more important than ever. Without accurate and consistent information your business will struggle to rank in local search results. Also, as the mobile first approach from Google is bedded in, Local search and location information will become more and more important.
This could also have implications for cooperative business models such as law chambers where different lawyers with separate websites and contact details do use the same building. Also, situations where multiple similar businesses reside in the same building/tower. Maybe not enough to move premises but be aware that not all listings may appear in the 3 pack or first-page maps results at the same time as your competitors. It is therefore even more important to ensure your Local Search SEO is better then the others!
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Glenn is a Partner and Senior Consultant who has had a very successful career building growth companies in the private equity arena. He has a wealth of experience in both the digital space and strategy development. Prior to becoming a partner in SureFire Glenn built one of the largest digital teams in New Zealand for a NASDAQ listed global online marketing company & Google's largest premium partner.