Show them “too many” ads.
Don’t save their information — make them re-enter it.
Complicate the purchase process — and double-down on shipping prices.
Oh, we could go on, but you get the picture. Feedback platform Usabilla surveyed 2,000 US consumers to find their pet peeves and, yes, there’s more…
Well, yes — and that’s according to both marketers and consumers.
You’re going to want to read this...
$150 on average. That’s US dollars, and the average price consumers in the UK, US, and Germany would ask their favourite brand to pay them in exchange for their personal data.
How much for Google to monitor and track them across all their digital devices? $25, apparently.
First announced a year and a half ago, Google’s App Maker is now generally available to all developers with a G Suite Business, Enterprise or Education subscription. App Maker is meant to make it easy (even for people with no coding experience) to build and deploy business apps.
Excited? Well, hey, we are.
What are you doing this Thursday at 6 am? Yeah, we know it’s early….but you might want to make time for this.
If you’re in New Zealand, that’s when Eric Kuan, Webmaster Relations Specialist for Google, features in a special SEJ webinar covering two hot topics for SEOs: website security and manual actions.
These search marketing news updates feature articles of interest picked up through the week by the SureFire team.
No More First Thing Monday
Google Ads introduces ‘ad strength’ indicator & reporting for responsive search ads
How Google’s automated ads perform
Google ads get more headlines, longer text
Running Google Display ads on mobile? Now you can’t stop them showing in mobile apps
Are Kids Killing Your Display Campaigns?
OK, Google: What makes a website good?
Should You Worry About Your SEO and Google’s Mobile-First Index?
Google Responsive Search ads are here