Google has announced Google My Business user ratings are now eligible to be shown in AdWords’ Location Extensions. At this stage, however, ratings will only be shown on desktops and tablets.
Ratings will be automatically eligible for inclusion if advertisers have linked their AdWords accounts to their Google My Business location information.
Why should you care?
Reviews help distinguish one AdWords advertiser from another, whether shown in AdWords Review Extensions or Location Extensions.
If you’re a local business with office and shop locations, you’ll want to make sure your Google My Business account is linked to your AdWords account. That’s the easy part – you also need to earn good reviews from your customers.
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Jeremy and Mark are two of the partners behind SureFire Search. Despite their deceptively youthful appearances, both have worked in search marketing for many years. To put that in context, Google didn't even exist when Jeremy started.