Time is running out.
If you’re still not sure what to do when you see the alert notice in your Google Analytics account, don't worry — but you will need to act quickly.
Here's what we recommend you do...
Google has confirmed that only about five months after increasing the search results snippets, it has now decreased the length of these snippets. Danny Sullivan of Google wrote, “Our search snippets are now shorter on average than in recent weeks.” He added that they are now “… slightly longer than before a change we made last December.”
There's plenty of research showing how influential online reviews are on peoples' purchasing decisions. In short, positive reviews attract and negative reviews repel potential customers.
Some of the most visible reviews on the web are those from Google My Business pages shown in Google search results.
Responding to reviews left by customers - especially negative ones - is important. Google has just given businesses an added reason to do this. Google will now be sending email notifications to customers whenever a business responds to their Google My Business review.
Read why this matter here
These search marketing news updates feature articles of interest picked up through the week by the SureFire team.
No More First Thing Monday
Google Ads introduces ‘ad strength’ indicator & reporting for responsive search ads
How Google’s automated ads perform
Google ads get more headlines, longer text
Running Google Display ads on mobile? Now you can’t stop them showing in mobile apps
Are Kids Killing Your Display Campaigns?
OK, Google: What makes a website good?
Should You Worry About Your SEO and Google’s Mobile-First Index?
Google Responsive Search ads are here