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Google confirms it shortened search results snippets after expanding them last December

Google has confirmed that only about five months after increasing the search results snippets, it has now decreased the length of these snippets. Danny Sullivan of Google wrote, “Our search snippets are now shorter on average than in recent weeks.” He added that they are now “… slightly longer than before a change we made last December.”

More reasons to respond to Google My Business reviews

There's plenty of research showing how influential online reviews are on peoples' purchasing decisions. In short, positive reviews attract and negative reviews repel potential customers.

Some of the most visible reviews on the web are those from Google My Business pages shown in Google search results.

Responding to reviews left by customers - especially negative ones - is important. Google has just given businesses an added reason to do this. Google will now be sending email notifications to customers whenever a business responds to their Google My Business review.

Read why this matter here

About the Author SureFire

These search marketing news updates feature articles of interest picked up through the week by the SureFire team.

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