Did you know that Google also indexes the content of Apps? In fact Google has indexed 30 billion links within Android apps.
Up to last week Google would include links to relevant apps in the mobile search results it showed to Android users, provided they had the app already installed. Apparently the need for apps to already be installed was a bone of contention for many Android app developers.
Clearly Google wants to keep Android developers happy and last week announced a big change regarding the inclusion of Android apps in mobile search results. Now relevant links to apps will be shown, even if apps aren’t already installed on the searcher’s mobile device. Furthermore mobile users will be encouraged to install the apps with App Install buttons appearing in the search results.
Note, for apps to be included they must have implemented App Indexing so that Google can crawl and index their content.
Why should you care?
If your business has invested time and money developing an Android App it will be in your best interest to ensure App Indexing has been implemented. This means your app will have the opportunity of appearing in Google search results when your app is relevant to a search done on Android devices. Appearing in these results can lead to an increase in your install base plus drive usage of your app.
If you found this useful, please tell your friends.
Jeremy and Mark are two of the partners behind SureFire Search. Despite their deceptively youthful appearances, both have worked in search marketing for many years. To put that in context, Google didn't even exist when Jeremy started.
Google Ads introduces ‘ad strength’ indicator & reporting for responsive search ads17 Aug, 2018
Google ads get more headlines, longer text12 Aug, 2018
Running Google Display ads on mobile? Now you can’t stop them showing in mobile apps26 Oct, 2018
No More First Thing Monday24 Aug, 2018
How Google’s automated ads perform03 Aug, 2018
Are Kids Killing Your Display Campaigns?27 Jul, 2018
OK, Google: What makes a website good?19 Jul, 2018
Should You Worry About Your SEO and Google’s Mobile-First Index?13 Jul, 2018
Google Responsive Search ads are here