Business optimisation
Nothing to do with search engine optimisation, but great for business optimisation in these recessionary times!
About the Author Mark Sceats
Mark is a Partner and Senior Consultant at SureFire which he founded back in 2002. Prior to establishing SureFire he worked for KPMG Consulting. Today Mark heads up SEO, embracing the challenges that can come with complex website implementations. Outside of work, his interests beyond his family are running, snowsports, diving and fishing (badly).