Last week we provided a tip showing how to get more visitors to your website by improving the CTR of your listings in Google’s organic search results. Check out that article for the specific recommendations.
One point we made was that if the CTR of your listing in Google’s search results is consistently higher than normal for a given search position then this may result in Google promoting it up the search results.
This week an article was published in Search Engine Land about an experiment on a website which demonstrates this happening.
We acknowledge this experiment is limited in scope and so hardly the definitive word in proving that CTR rates can impact Google rankings. However, from our experience doing SEO for numerous clients over the last 14 years, we’re pretty convinced that higher CTR can move the needle on search rankings.
A key point to take from this article is dwell time is also a very important factor. If lots of people click on your listing in Google search results but immediately bounce back that’s a pretty strong signal to Google a site is not relevant. And, rather than be promoted in the search results, that site deserves to be demoted.
Finally, this may tempt you to try artificially manipulating CTR by doing something like recruiting a bunch of people to repeatedly click on search listings.
Our advice: don’t do it! You’ll be shooting yourself in the foot…
It’s pretty easy for Google to spot and you’re just inviting retribution and a ranking penalty.
Click here for more search marketing news.
If you found this useful, please tell your friends.
Mark is a Partner and Senior Consultant at SureFire which he founded back in 2002. Prior to establishing SureFire he worked for KPMG Consulting. Today Mark heads up SEO, embracing the challenges that can come with complex website implementations. Outside of work, his interests beyond his family are running, snowsports, diving and fishing (badly).
The Ultimate Job? Google NZ is looking for a Country Manager11 Dec, 2017
New-look Google dials up Search Relevance04 Dec, 2017
What they said about Amazon in 199927 Nov, 2017
Does strong Search performance correlate to Retail Success?20 Nov, 2017
Use AdWords to reach Customers with Intent13 Nov, 2017
The Ethical Digital Marketing Community06 Nov, 2017
Measuring mobile site speed using Google Lighthouse24 Oct, 2017
So you want to be a YouTube video star16 Oct, 2017
Content tips from Google’s own style guides