Launched last week after a year of research and development, Sourcepoint is tackling the rising use of ad blocking software. The company – founded by ex-Google and former Admeld CEO Ben Barokas – provides publishers a way to detect and deal with site visitors using ad blocking software.
Sourcepoint is already working with around two dozen magazine and newspaper websites. Rather than simply block content from being shown to visitors using ad blocking software or circumvent the ad blocking program and show the ad, Sourcepoint also allows publishers to communicate with these visitors.
As well as educating readers in explaining that ads enable their content to be provided free of charge, publishers might encourage them to enable ads, or subscribe (for content with no or fewer ads).
Why should you care?
Ad blocking has become an industry concern of late. US publishers estimate that 15%–20% of ad impressions are blocked by ad blocking software, and Google reports losing around $US6.6 billion in ad revenue last year to ad blocking.
In order for publishers to continue to provide free, advertising-supported content, a long term solution is needed.
If you found this useful, please tell your friends.
Jeremy and Mark are two of the partners behind SureFire Search. Despite their deceptively youthful appearances, both have worked in search marketing for many years. To put that in context, Google didn't even exist when Jeremy started.
First Thing Monday – July 17 201712 Aug, 2016
Game On: Facebook 1, Ad Blockers 126 Jul, 2015
The fight against ad-blocking heats up19 May, 2018
Choose Your Analytics Data Retention Settings — or Lose Your Data12 May, 2018
The Real Google Assistant Opportunity05 May, 2018
Who’s about to convert? There’s a report for that27 Apr, 2018
How Google auto-complete works20 Apr, 2018
Facebook ad feature claims to predict user’s future behaviour16 Apr, 2018
Have we reached peak advertising?