Think You Can Trust Facebook? Check Out These Spying Techniques It’s Already Patenting

This analysis by the New York Times of seven 'creepy' patents lodged by Facebook may disturb you. These patents include Facebook using your smartphone's camera and microphone to actively monitor your emotions and behaviour.

Many people are likely to find some of these are pretty unsettling, especially given Facebook's recent privacy breaches.

George Orwell's dystopian novel 'Nineteen Eighty-Four', where most of the world's population have become victims of perpetual war, omnipresent government surveillance and public manipulation through Big Brother, seems increasingly prophetic...


Make sense of Google My Business insights


Puzzled by what your Google My Business Insights dashboard is trying to tell you? Sterling Sky’s Joy Hawkins has updated her 2016 blog post to include details on the new “Popular Times”, “Chat To You”, and “Photo Insights”.


URL inspection tool added to Google Search Console

Some months back, Google launched an enhanced beta version of the new Google Search Console toolset. Since then Google has been making progressive improvements. A noteable one is in the process of being rolled out and will be widely welcomed.

The new "URL Inspection Tool" enables website owners to check specific URLs on their website to see the status of how Google sees that URL. 

According to Google, the URL Inspection tool provides detailed crawl, index, and serving information about pages, directly from the Google index. It shows the last crawl date, status of that crawl, any crawling or indexing errors and the canonical URL for a given page. It will show if the page was successfully indexed, any AMP errors, structured data errors and indexing issues.

The best part is that if a page isn't indexed, Google tells you why, so you can then get on and fix the issue. Great stuff!

Google rebrands: “AdWords” is no more

In a minor rebrand that Google intends to simplify its range of ad products:
- Google AdWords becomes Google Ads.
- DoubleClick and the Google Analytics 360 Suite become the Google Marketing Platform, which will also include the new Display & Video 360 (which borrows features from DoubleClick Bid Manager, Campaign Manager, Studio and Audience Center).
- DoubleClick for Publishers and DoubleClick Ad Exchange become Google Ad Manager.

Along with the announcement, Google highlighted roll out of Google Ads “Smart Campaigns”, simplifying paid search advertising for small businesses.

Google will be sharing more details about these changes at Google Marketing Live (in the US, on July 10, 9am PT).

Read more:

Welcome to Instagram TV

Instagram is now a global community of one billion! Since its launch in 2010.

Last weekInstagram also launched IGTV, a new app for watching long-form, vertical video.

IGTV is different in a few ways. First, it’s built so videos are full screen and vertical. Also, unlike on Instagram, videos aren’t limited to one minute. Instead, each video can be up to an hour long.

This is going to be very interesting to see the impact it has on the traditional "landscape' recording many creators se for other channels


About the Author SureFire

These search marketing news updates feature articles of interest picked up through the week by the SureFire team.

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