GIF87aFO@@@```PPPpppގ000@@ 00򦦦 ``ppƹPP˲,FO@pH,Ȥrl:ШtJZ,zxL.zn\~~yuZ'!TC/.G' KR'CDS!!-T/FG. ZQ!$-mx'E>$¼(. 1CrBM1O:Q Ueð40 a <#Yd'`ca!ĉg$0tC"/^z``cG#qℿC]Q"e 'ъ(<*TcDRT [P@d t-6$^Ed,@D!d2Q(BmvA xyAni$SKb0J8M"P04XV·f?SQ D60䉰N1Hд f?mP?$U^z35eROÌNu$ ݇I9S'F6?2fYx%qj#Fg aS>O`!Ü$4!ӉM,26X-P!GuGƍcD  L&fz %[a w(:O1ﹷ*R@j/f5{3Ms_&RZd31yI9*Ox*)NdFXWFb>:D&\J > 6$ڱc:Lb\ϷuAn"h0 MDg0K* N5EP򾦖LZ+C3WQJ4LӯQLf aҞ)Fw _$ϛNEM:r YstKBh Aք:{8ʼnzqiEҴҷCo7/4 K.I/I -fZc/@}'U+MPڦ)]< MY>im ?|j40؍ rtGI1 Nǔ 5 9ф[.hԘM>/oǹFl`VJ3"jDuJ$FxKH@ $*B%ByxjҰ`/1W0+O6(1x* 8B@>+Q !([:)>'C*4` ÜGaQ(PD( ⎣@ lo;I,H""HAu#)HhI’3y&*j625A%ϲR<ɜRW(/r ܅;B!$B\<qG34c]XD\X,q!X/<FV|;fO=Mm5qs^ }gs,T/#i!ꥩrcʅ8]/yj`)ŢJ7D ċ |Ĥ@ɇ !mHa<,^^aR& @8` 98V 5{S[02RhQ& 0}WndS 6]d cS0a (S8LAPx8ܒ+CB4~C_ySl`I zie'B)82'}tef9J2("$Ia DĘ X.ͩK# q)B1&-5N WKbiZl<15y3%MFׅKm:vĀf9j\+#J񜲝X]](*q^ƪT;r5 Q0DK=-J`Sx3AąG I^,jaHBB.Z gCBr`p* T-`$1#a֌O:+#,(g9-Y8D28%)>i#0~y$1R{%/` lrȌ4aZEtP7# {0(.Z3*kB.[xςWO['?:dn(@X'1yhT 8@%y8CC@@g{@@PO* @G@B80ByWWy~ x("7C}'x ȁ2X~'y : 0z 3~-(B0~P~-  WgLXy8Xyx-'熍'hz|؇~8X(x؈8Xx؉1x8Xx؊ Px؋8XxȘʸh8Xxؘڸ؍8Xh縎؎8혎x؏hX)ݘx)p% 9 Ո pЍ0` 06y81 0))H  &91+P0O1@&p?=0D,)$2fY)0TɑhxzY#=0%i10QɔX4ؗP#&%9A钜i1<9X(7#K Yx%(m9Ydy"(0D9<Y9(@YYY)I49VY `i0О2ɠ٠`9)#Ay*Y}i(PdYИ))i?iIEXZ&+ZYY,`Zə\j2٤Љ029/)\ y\)`r#Pʐ) Y&)p y10HɧYj y"JَSiZ9ڎ9ګȫ:Ī8Țʺڬcƌ:Z֚5ź8ʭຍުZ8J:9qȩ檏zzCDzCYH)X0ފ"'[@(i9`9Wʑ]٠.ɑ.ڦ  p@};p9[8Ǚi(0R1З0EJ@}i3+ @[,,}9bٓ:9z&ʓp9\ڷiYlj۩/ DI{GW Y" 0/9\jqھ*Zy Y87 80G 芬< zZ "<$\z(*Z /135y;l7L>+E pʓ[٠y);bk\Wؐ IH 49]zX [Dື(Zи(i空o kkܗč7Ҹ )@ 2 n|, ˽7 _܊pj+)Jٗɠc[0&8-PdZW*QiXyZ.?k {0zʄ9 p;*Z͡{ Iԧ 0<9 %  ]=]ѣѶ H|G{4$}GjY:{kyJGxTp̼ 7Z)2I?vDfX)(4k%)%i](lioIrti摒J ̨B R-Ѩ~)J˴ά4i%iu{q<+?y Ԇ }0« ɠ扞/ 9P{tݯzN :[ݓE*yR꡸-ij(o}ِxǍܢʞ7]1ejPRJTjXZZx|\ٳD; 1;/JUʑ@x0u &=P6> 8㡰<@B>D^yHN-l䬰 =^OT ٮ2-?,qi5ʛ W^,,~ݡqNJ-+jamȞ2}()zy;7>+y\4+PٰlʠLO=١ ~,x] .(i̠bi4i @ ܂۸kN̸% kC}TȊ|˯ۅW I}-٣Ib]S" [Xی+nЈt*0`,vLC- SNm(*U..2?4_6?I7 =?>o@O=mN,}H =ʏWNMH(TMVI/m@=$փllj& dI+xK]g a/֎ O+.Y~=Rz^J+@ݓڗ/I)ඉ{u<GjI JSwˠvI\F ݵ=iک y[8@6$$.B%$Ĥ0' )qq8, Qh 3 D    )+-/13579;=?ACEGIK+F:V4.0bVLR?X14L̺0J:4l4V0R4>F 2"D  LEF&L8)0a!~1!&&DRLB+;BS@`?Q PD; :h=nG&UiS݊F:jUMOfպU_%ŕlYbU׳obMۖn]wջo_H\"8(idӌKa&dAp$O)T5BE P3$ bn f Y?2f("!]-$QS#5 MfX}^:Eg`4WA TDbރ"A*E ԩ5E8c4xQlS\,) V0<O1a GMdjaD)3rH|6)ƊY\T%@1tjY3\Daԁq8V1@ ȔJ؏uP8ؑ{":8+/1m0?LO*CDBuV"b0~ۅyr_ȋ2g!Ql)' 4p:iA:k$0jx҆e;}҄4+#c2>ܿAJT>toWDjc"^Iccx82 80Or*oO/Dr O*r'hl06aC 28icf>ī!XPA<$)q6Fy  x]"`. zB'fɫf靄0..wp>D@)i^/ / J,`t qIPF k&(ᅥP6MH&e.W6F֨VFGԅcHMH+/qlh%j%/|Vq\q gl sqA` DMHk/$#'q4/@h" o*D0q\jBVOIJIAB"w Eԁ yA;ljC w#`xr*.G I)l\'I%q,њ~8Q-H** ,8TG&$ s)E*kTGʐJA&:poBs!) ;D0!i1u%1#NW6'p 37rcF&A^|26{arCs% q,?|ﻖl"(;Kjt.t]= R ke.&!G9f@NW~4"GI?#OÂP52"2W O$T>nkJl*HjBz0L]Otl&8rB4b2:d6'Ea]N(! KA(bSMG+OTH*s׈wIgVեwOYI&~iX/54O:&SUl8GpkjX?~Yݏ4u'0y5WmuZhVa[R\h^}"c&Zk&g0SW9v:0q2Q[rbP0R_OGP c7@k*&1x5 yP<0' |'C2R y41C1)-G5[qlBcrnb31zt  W8Qx*(MoE!O T)OQ2c Ri;X2J&KD&PV,/:1"7d%is@&r Vdq2C7r'v0G7RO`7Qo{Vϥ}4pT(" 0hb!5%Wj#&kܲ,,wseQ3!R;g#1\[/,Ѳ(I}?Dj8ݨ8R2Q#p#mk?׫w&:R8#/$R?(Vr.G1 Og=oBGqEVg@P?s3NTtR!#IM7lOkTX% q@aEo8c 4C|ƒJtbw)P9-4zGg8ԔubHm-s~iԄVj\X36A t(uBP u-LOC!;y (Tg9EQbg3aIa9zFZBRO*r0VfZV}\dV|uW=zc CF:omr:\ Bp}6ibOvWKɧu|/ ^)Q0:7P\3e2ZGY *o/ vX=ƫGfRps(VH3co6d '$xcٶ;Ec0hBff xM{HrZlPl*/m/QPn;, C48pL#/E[c6h2}ЍnDkbn?s7!Ak;x@8D woo)Cz7lK҄<+RB7rtwP]Om {%ql*wy2g3!5v] 7lV q!}~K֑]~mQgtOq[Лrx?wqaI|R3v z{{s{Gx(Qc K@ gW[qg7.kbprWqr6~-ɛ8! ! y.dK2N1SrWY2:AX((#|+/ak7 AAkWi}.Z30ŏB[.sS@W)4c0w)j}Vs3@8}/=|6JV8'އ3حC=Ƙs%S(sһƗi DC/8S~՝ /A>OE>9'(FO>NC t-/':'H^cry;?1>QyF>.槙AOK*q4DCt0Ź+DzU4Dt8^qj@};slT>h߹a4;!J9hy"OfNzNSpt<Ff"&ƼQ2*"um@N@:c_Ia1A;,5"TSQ;qe{J Ӽn| p}upv: `a:oX?K` WZ!8Phi##D @\)b1`D1ÖB32#K(I#߰@=.B폈hYXmʁ?Ö lL/*9M8p:@l~{ j J2ⲴIGaQ>!iaNAåpY t$ɐOˀ_Ҹ< EeWkpв|":Clɗ{vođ[ `߂3pscrNsqN>Qf3㑥0+|GZX) %6-whZ֒?g~ P,KshТ ƂYRh!:*xق .łOtՁ238\hNI5ZCbAyhpR8<ВF:J#d'd#7X 2ԑ р^S1̎ etitȳG/Hէӗ !7 "!7z0JR EwJ(3 8fRGH@B!:h 5AubkBliP Pb][d _> r]-_ N7ƻ` `>!дÌKGP_m ]A|!:X3pu [^HV_Qapw6ԸnZ+˄I7" "Օ^4 2/H"3os]wܾݷr{10#3vrsݸS.tkWRj޹矃'駣I`&HP<%H9+CQmTT93_cA֗[+tG=٣K~҉τs 7E㟿Nj :VHU=h \ F31F+͎P\ l ;0"! Khř%x H }/itK!"7̇Wq G$EkkY>Ʋ"3 Lr(b\pSC9L:3JC+6 =P" ƈc'}^"F"\/\n0"W PwZ$s dhE00BE|!.!TdxXDJ-n /"AAQ_ %!yXdX%?1P@v|BR1ҁ n5fC-fpdn!r#jDpᶃ\A(rDbБ03%CAR bI@k$rRF#C|ROea27gxȤ#i$D̐g=sJe2J-:"QbDbJښH׋S ]ptau1 [E[nhK3QEUWD!^ZZSR"dȘ|%-~!_Q'Kc,m-N:c.@h .|oqbӴ*Ex9DScJCѐ=U2g\ RS@gK%D%! OIlĎ1h )S,tQ^j]Vܳ=jgDA-=cq@WhK,,B3E&m12۸ y bߢp+kxSG{4^W~-:լqʓ+rH"Þ+:W:r%TxL:&FTiJBhSZ1EhO37]Nĥ%hգ,$`5` rx],A{"hqLiW0T~/4hW L "AhWYBCZwL0XȄgr؜/7A|xƌ`dpH/#!46-ix\@#MJP«/8 |kpTo^ݲms;^7w;7m{;% <8 n#< _8C<8)nt`<8;<"9Kn<*_9[;29kn8ԁ 0R9S';>m~WW5@u _ ɦOg C 7 o>"`'yt:$1tߴI/2+B, \?@0y_\Ef1HJ:x,D_JR_ Ah^dЋ03x@aE& ^JT2L`&t! `:B!; eMarketer Video | SureFire Search Marketing

eMarketer Video

About the Author Mark Sceats

Mark is a Partner and Senior Consultant at SureFire which he founded back in 2002. Prior to establishing SureFire he worked for KPMG Consulting. Today Mark heads up SEO, embracing the challenges that can come with complex website implementations. Outside of work, his interests beyond his family are running, snowsports, diving and fishing (badly).

Leave a Comment: