There’s always plenty happening in the fast-moving world of online search and advertising. Here’s a summary of key things that caught our eye last week…
Fixing the shopping-cart abandonment problem
Do you spend a great deal of time, effort and money getting prospective buyers to your e-commerce website, only to find an alarming percentage of visitors who start the buying process bail out and don’t complete the transaction? You’re not alone! Shopping cart abandonment is a big problem.
In this insightful article, Greg Randall outlines specific activities you can undertake to dramatically reduce bailout rates and increase shopping cart conversion rates. Read more here… Read more…
Fighting bad ads: Google fails LA Times, Forbes and more
Whoops…Google has reviewed around 10,000 websites to identify those creating poor user experiences, and among those failing the test were the Los Angeles Times, CBS News and Forbes. The most common issue was pop-up ads.
Getting a fail mark from Google has important implications: the review was done as Google prepares to build an ad blocking version of its Chrome browser, now used by three in four Internet users worldwide. Read more…
“Snackable” Video ads — six second ads becoming more common
How do you reach a younger video-watching demographic known for having a short attention span? Brands and agencies think they have the answer in the six-second video ad format, known as Bumper ads on YouTube. Read more…
Alphabet tests mobile news platform Stamp
Reuters and The Wall Street Journal report that Google parent company Alphabet is in early testing with publishers for its mobile news platform called Stamp.
Stamp is very similar to Snapchat’s Discover, according to the Journal, with swipeable slides that include text, photos and video. Read more…
Google gives mobile ad extensions a facelift
Google is rolling out a new carousel format for Sitelinks, and moving callout and structured snippet extensions from below the ad to nestle directly underneath the ad copy. The changes are being made this month, and are limited to ads shown on mobile devices.
In making information more readily available to mobile users, the tweak is reported to have doubled Sitelink click-through rates in early testing. Read more…
When Self-diagnosis Goes Wrong…
When we get sick, many of us search online to self-diagnose. A study by Harvard Medical School found that online symptom checker tools were only correct about half the time. Read more…
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These search marketing news updates feature articles of interest picked up through the week by the SureFire team.
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