With Amazon opening in Australia and lots of debate about the detrimental impact it will have on retailers here and in Australia, this 17 years old news video about a nascent Amazon is fascinating viewing…
Black Friday and Cyber Monday sales mania has spread well beyond the USA and become a worldwide phenomenon. Undoubtedly there are many sharp deals available for astute shoppers. But this isn’t one of them. Buying these sorts of shady links is very risky and invites a Google penalty…
No question’s a silly one, right? But you mightn’t want to ask some of these when everybody else on the SEO project is in the room. Yoast COO Michiel Heijmans answers that question you had about the company that said it would get you to number one on Google. And, amongst others, there’s that other one you’ve been wondering – doesn’t the Yoast plugin do all the SEO work for you?
Google Trends now surfaces data from News, Images, YouTube and Shopping verticals
Google is expanding the focus of its Google Trends service which tracks what web searchers are looking for. The service now includes data from more than just web search, with the addition of data from verticals like Google News, Shopping, Images and YouTube.
Google-owned YouTube has come under scrutiny because some videos with children are either inappropriate or have been the target of sexually inappropriate comments. In response, YouTube killed hundreds of accounts and removed more than 150,000 videos from the platform this week. The site also turned off comments on more than 625,000 videos targeted by alleged child predators.
The purge comes as several advertisers reportedly pulled ads from YouTube over the controversy, including Adidas and Deutsche Bank.
About time – a pity it takes advertisers pulling money to make YouTube act.
Read more here
These search marketing news updates feature articles of interest picked up through the week by the SureFire team.
The Ultimate Job? Google NZ is looking for a Country Manager
Does strong Search performance correlate to Retail Success?
AdWords Advertisers See Red
First Thing Monday – July 17 2017
Is Viv the Google Killer?
No More First Thing Monday
Google Ads introduces ‘ad strength’ indicator & reporting for responsive search ads
How Google’s automated ads perform
Google ads get more headlines, longer text