The results are in from a recent survey of senior ad buyers in the US. Are we surprised? Not really. And no, the survey wasn’t conducted by Google.
It may strike you as odd that Google, the world’s biggest advertising company and which earns billions of dollars each year from online ads, is helping users block ads.
They've just rolled out an update to Chrome with a new ad blocker designed to weed out annoying and intrusive ads.
Find out what it means and how to check if your site will be targeted.
Effective July 2018, Google’s Chrome browser will mark non-HTTPS sites as ‘not secure’.
Chrome's market dominance means more than half of web visitors will soon see this warning when browsing unencrypted HTTP sites.
Users presented with this warning will be less likely to interact with these sites or trust their content, so it’s imperative that site operators not yet using HTTPS have a plan to do so by July.
YouTube has stated it will begin issuing stricter penalties, beyond its 3-strike system, when channels publish videos that could cause widespread harm.
No doubt this has been influenced by a number of big budget advertisers (Like Unilever) that have warned they will boycott platforms that allow hateful and harmful activity to flourish.
While it may have taken checkbook tactics to force change, at least progress is being made.
So your organic search traffic has changed dramatically and you don’t know why? Brian Weiss at Stone Temple Consulting shares his two-step approach to sorting out what happened, and whether or not you have a problem.
These search marketing news updates feature articles of interest picked up through the week by the SureFire team.
Facebook ad feature claims to predict user’s future behaviour16 Apr, 2018
Have we reached peak advertising?09 Apr, 2018
Facebook Is Making It Easier To Split Test Ads01 Apr, 2018
New advertising option for local businesses26 Mar, 2018
Shopping Actions: Google intros Cost Per Sale Shopping25 Mar, 2018
Google fights back against Amazon19 Mar, 2018
Target YouTubers based on their Google searches12 Mar, 2018
Why keyword search volume estimates can’t be trusted05 Mar, 2018
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