Where do US ad buyers go for the best return on investment (ROI)? To Google and Facebook, naturally.

Best ROI? It’s Google first, Facebook second

The results are in from a recent survey of senior ad buyers in the US. Are we surprised? Not really. And no, the survey wasn’t conducted by Google.


12 reasons Google will start blocking your ads – [and what to do about it]

It may strike you as odd that Google, the world’s biggest advertising company and which earns billions of dollars each year from online ads, is helping users block ads.

They've just rolled out an update to Chrome with a new ad blocker designed to weed out annoying and intrusive ads.

Find out what it means and how to check if your site will be targeted.


HTTPS or bust

Effective July 2018, Google’s Chrome browser will mark non-HTTPS sites as ‘not secure’.

Chrome's market dominance means more than half of web visitors will soon see this warning when browsing unencrypted HTTP sites.

Users presented with this warning will be less likely to interact with these sites or trust their content, so it’s imperative that site operators not yet using HTTPS have a plan to do so by July.


YouTube Announces Stricter Penalties For Breaches

YouTube has stated it will begin issuing stricter penalties, beyond its 3-strike system, when channels publish videos that could cause widespread harm.

No doubt this has been influenced by a number of big budget advertisers (Like Unilever) that have warned they will boycott platforms that allow hateful and harmful activity to flourish.

While it may have taken checkbook tactics to force change, at least progress is being made.

Read the YouTube announcement
For more on Unilever's announcement 

A Panic-Free Guide to evaluating Organic Search changes

So your organic search traffic has changed dramatically and you don’t know why? Brian Weiss at Stone Temple Consulting shares his two-step approach to sorting out what happened, and whether or not you have a problem.

Read more…

About the Author SureFire

These search marketing news updates feature articles of interest picked up through the week by the SureFire team.

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