Last week we learnt just how out of touch ad agency professionals really are: could they be spending more of your budget where less is needed?
We also wondered what Google was up to, paying to help automate publication of local news stories.
And we woke up to a message Facebook had for its 1.2 billion Messenger users: “You’ve got ads!”.
After beta tests in Australia and Thailand, Facebook is making Messenger ads available worldwide.
By default, Facebook traffic and conversion campaigns will also be eligible for display on the home tab feed of Messenger’s 1.2 billion users worldwide.
Labelled as “sponsored” ads, Messenger ads include a headline, copy, image and calls to action. They can link directly to a website or to a chat conversation.
Ad agency professionals significantly overestimate just how much other people use social media, and could be spending more of your budget where less is needed.
That’s not just us talking. That’s according to a study from ThinkTV, an Australian research and marketing company. While only Australian agency professionals were surveyed, we have no reason to think the results would be much different here.
We don’t know where they dreamed up these numbers but those who worked at ad agencies thought that in the past seven days:
Honestly? Laugh or cry? Help us decide.
ThinkTV surveyed over 1,600 Australian advertising professionals and more than 1,000 members of the Australian public. Polling was by Professor Karen Nelson-Field, professor of media innovation at Adelaide University.
Sure, ThinkTV is backed by Nine Network, Seven Network, Network Ten and Multi-Channel Network/Foxtel and has its own agenda (to “demonstrate how advertising in broadcast-quality content environments provides the greatest return on investment”). But anyone who thinks that more than half the population of any country used Twitter last week is living in a bubble.
Google is giving the UK’s Press Association about £625k.
“Why?”, you ask.
Good question: it’s to build software that will automate the writing of 30,000 local stories a month.
Pop-up ads, auto-play videos, distracting animations, irrelevant offers…
Sure, we’ve got our own ideas as to why people might want to use an ad blocker.
But HubSpot has done the research and has all the answers.
The company partnered with AdBlock Plus and independent survey panel provider SSI to get responses from 1,055 online browsers in the US and Europe.
Content-analytics platform BuzzSumo has analysed clickbait headlines to determine the three-word phrases getting the highest (and lowest) engagement on Facebook.
The company looked at over 100 million headlines published between March and early May this year.
You won’t believe the results….
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These search marketing news updates feature articles of interest picked up through the week by the SureFire team.
No More First Thing Monday24 Sep, 2016
Google’s Better Ads: Too Little, Too Late?12 Aug, 2016
Game On: Facebook 1, Ad Blockers 129 Jul, 2016
Study: Only 9% of digital ads viewed for over a second22 Apr, 2016
Are there just too many online ads?23 Oct, 2015
Report: 22% of NZers use Ad Blockers01 Sep, 2018
Google Ads introduces ‘ad strength’ indicator & reporting for responsive search ads24 Aug, 2018
How Google’s automated ads perform17 Aug, 2018
Google ads get more headlines, longer text