There’s always plenty happening in the fast-moving world of online search and advertising. Here’s a summary of key things that caught our eye last week…
Advertisers are Flocking to Facebook
Facebook use continues to grow at a meteoric rate. Today, over 2 billion people (that’s more than a quarter of the world’s population) use Facebook every month. And two-thirds of these log in **daily**.
With so many eyeballs it’s no wonder advertisers are stampeding en-masse to spend advertising money on Facebook.
As a result, Facebook’s revenue and profit have soared. Revenues hit $9.3bn during the April to June period, a 45% increase year-on-year. And profits climbed 71% to an astounding $3.9bn.
Read more… (Call Glenn if you want to talk more about FB Advertising with SureFire 09 – 3904242)
Why you’re getting higher bounce rates — and what to do about it
If your website has seen higher bounce rates recently, you’re not alone. In a post for eConsultancy, Biglight’s Steve Borges points his finger at increasing mobile traffic. He says retailers’ product pages are particularly affected but it’s not just slow site speeds that are at issue.
Want more AdWords phone calls? Now you can bid more for them
Exclusive to the new AdWords interface, advertisers can now modify bids to get call extensions and Call Only ads showing more frequently in mobile search results.
Google’s been running a secret test to detect bogus ads
One Google initiative SureFire applauds — and its findings should make the industry nervous
The digital-advertising industry is looking to stamp out bogus ad inventory, like websites that claim to be premium brands but are actually sites the average person hardly ever visits.
Google, with help from some media giants, is taking the lead.
What is the state of marketing automation in Australia & New Zealand?
Marketing Automation is billed as the saviour (and bane) of marketers lives. How well do we reach more people faster with tailored messaging and leverage technology? Like a lot of things technology-related, the theory seems simple enough but once you start you realise that you need more technology to connect everything else. The biggest challenge that companies appear to face today is connecting the data across multiple platforms and channels…
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These search marketing news updates feature articles of interest picked up through the week by the SureFire team.
No More First Thing Monday25 Mar, 2018
Google fights back against Amazon18 Dec, 2017
The Ultimate Job? Google NZ is looking for a Country Manager04 Dec, 2017
What they said about Amazon in 199927 Nov, 2017
Does strong Search performance correlate to Retail Success?13 Nov, 2017
The Ethical Digital Marketing Community06 Nov, 2017
Measuring mobile site speed using Google Lighthouse24 Oct, 2017
So you want to be a YouTube video star16 Oct, 2017
Content tips from Google’s own style guides