Seeing as there was a long weekend we thought we should make this “First Thing Tuesday” to avoid the glut in your inbox.
Another busy week in search news with Google flexing its muscles again warning about link building strategies, testing removing the featured snippet from search results and releasing more updates to make paid search advertising easier. That was just some of the Google activity and there was plenty more happening in this space.
Check out the stories below for more information direct from the source and links to some of the other interesting articles that caught our eye last week.
Reminiscent of previous announcements that preceded clamp downs Google has sent a clear warning to those syndicating content with the express purpose of building links that they may be penalised… Read More
Usually, a site that’s selected as a featured snippet appears both at the top of Google’s search results in a special box and again as one of the 10 web search listings further below. However, it’s been spotted that Google is dropping that web listing if a site is already featured… Read More
Last week Google announced they were launching in beta two new ways to harness the speed of Accelerated Mobile Pages (AMP) to improve advertising performance. The first being the ability to use fast loading AMP pages as landing pages for search Ads. Secondly, they are speeding up Ads served across the Display network using the same technology that powers AMP… Read More
We’ve been able to do it on YouTube and the Display Network and soon we will be able to do it with Search ads. Announced at Google Marketing Next, in-market audience targeting lets AdWords advertisers show ads to people who, based on their recent search history, are likely to want what they’re trying to sell. Read more…
Google shares new research which quantifies how people use digital to make decisions and take action in their daily lives. Some interesting, if not surprising, findings show people’s reliance on search and smartphones.
For example, 96% of people use a smartphone to get things done and people are at least twice as likely to use search than other online or offline sources such as store visits or social media. Not only is search the most used resource, it’s the resource 87% of people turn to first. Read more…
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These search marketing news updates feature articles of interest picked up through the week by the SureFire team.
No More First Thing Monday11 Dec, 2017
New-look Google dials up Search Relevance20 Nov, 2017
Use AdWords to reach Customers with Intent30 Oct, 2017
AdWords Gets a New Competitor02 Oct, 2017
Hasta La Vista Bing!25 Sep, 2017
Who’s accessing your Google Analytics data?11 Sep, 2017
Google Reveals Most Popular How To Searches04 Sep, 2017
Google wants you to stop testing AdWords ads…21 Aug, 2017
First Thing Monday – Aug 21 2017 NZ’s First Digital Salaries Report [and More]