The answer’s “Yes” according to a new report compiled by social intelligence company Brandwatch and enterprise SEO platform provider Pi Datametrics.
Researching over 30 top UK retailers, the companies found that the most successful retailers are those who consider organic performance as a key KPI. Top retailers, the report notes, have strategies focused on customer intent and search data, and they make decisions based on measurable insight.
As anyone who’s tried to estimate keyword search volume knows, forecast numbers are seldom accurate, no matter which tool you use.
Most people think the Google Keyword Planner is the only accurate source of keyword data, yet third party tools that use that data give wildly varying estimates.
In smaller markets like ours, Google’s estimates often look quite flakey. At issue is Google’s propensity to use averages, to bucket data, and to ignore keywords which don’t meet a consideration threshold.
AhRef’s Tim Soulo enthusiastically delves into what’s a painful topic for search marketers, with some insights that will interest those of us handling paid search as well as those working on SEO.
Nearly half of Facebooks users use the platform as a search engine to find local businesses. The launch of Facebook Local in the US this month has highlighted the need to have a well optimised presence there as well.
Here are five reasons from Marketo’s Michael Quoc that Facebook will affect Local SEO
Award-winning writer John Lanchester investigates how Facebook grew into the biggest surveillance enterprise in the history of mankind. An interesting and somewhat disturbing read…
These search marketing news updates feature articles of interest picked up through the week by the SureFire team.
The Ultimate Job? Google NZ is looking for a Country Manager04 Dec, 2017
What they said about Amazon in 199909 Oct, 2017
AdWords Advertisers See Red17 Jul, 2017
First Thing Monday – July 17 201706 May, 2016
Is Viv the Google Killer?01 Sep, 2018
Google Ads introduces ‘ad strength’ indicator & reporting for responsive search ads24 Aug, 2018
How Google’s automated ads perform17 Aug, 2018
Google ads get more headlines, longer text12 Aug, 2018
Running Google Display ads on mobile? Now you can’t stop them showing in mobile apps