There’s always plenty happening in the fast-moving world of online search and advertising. Here’s a summary of key things that caught our eye last week…
YouTube has launched a revamped news and resource website specifically for YouTube video creators. It’s named the YouTube Creators Site and is designed to “help creators at all stages to get inspired, engage and thrive on YouTube”.
Obviously, if creators are successful on YouTube and grow their audiences it directly benefits YouTube as an ad platform. In line with this YouTube has launched Master Class which is a new series of videos from the Creator Academy. The series is designed to help creators grow their audience by learning about an important range of topics from analyzing and growing a channel to building a business on YouTube.
So if you want to be the next PewDiePie or Casey Neistat YouTube superstar
Twitter describes its new video ad format as combining “the power of video with the ability to drive users back to a site to learn more or take action in the moment.”
Yes, it auto-plays (cue exasperated groans), but click on the headline and viewers see the larger video and a preview of the advertisers’ website.
Video Website Cards are now available to Twitter advertisers globally.
Criticised for the negative psychological effects it has on teenagers who spend too much time on the social network, Facebook’s popularity amongst younger users has been declining.
This may start to change with Facebook’s acquisition of tbh, a social platform that has become popular amongst teens for its sunny positivism.
The “tbh” stands for “to be honest”. Users can anonymously send their friends compliments in response to polls generated by the platform (or vetted by staff).
The tbh app has been out only three months and has been available in just 37 US states. It has had 5 million downloads from the iOS store; the company has just five employees.
Google My Business API version 4.0 adds new features, including the ability to manage your Google Posts.
In version 4.0 of the API, Google noted that “you can now create Posts on Google directly through the API.” The changelog include a bunch of other features, but the Google Posts is the most notable.
Technically, this can enable third-party developers and tool designers to automate a lot of the posting in the Google Posts interface, similar to the way brands manage their social accounts with Twitter, Facebook, LinkedIn and others.
A beta food ordering trial that was only for users in a few US cities has just been rolled out nationwide and no doubt will be heading our way soon.
Another move for Facebook to keep people inside its ecosystem and monetize opportunities that can have a significant impact on local marketing strategies for small businesses.
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These search marketing news updates feature articles of interest picked up through the week by the SureFire team.