There’s always plenty happening in the fast-moving world of online search and advertising. Here’s a summary of key things that caught our eye last week…
Log into the Admin section of your Google Analytics account by clicking on the gear icon in the bottom left corner and, if you have management rights, you can see who else has access to the account.
If you haven’t done this for a while, maybe you should. You might be horrified to find people or suppliers you parted company with a long time ago still have access to the sensitive data in your account. This is something we commonly find when we take on new clients.
Soon all Google Analytics users will be able to view who else has access to an account. To foster collaboration among users, Google is going to add the ability for each user to see all of the other users who also have permissions for a particular level of the account hierarchy, and for each higher level in the hierarchy. Read more…
Speed matters more when it comes to mobile devices. We’re impatient to see pages load; quick to abandon a website when things don’t seem to be happening.
AdWords advertisers still pay Google for the click, however, even though the visitor never reached their site. And, if Google suspects a poor landing page experience (including slow load times), advertisers pay higher CPCs for lower ranking ads.
Good reasons then to welcome Google’s new initiative: advertisers can now create AMP landing pages for their AdWords visitors. Faster to load than normal HTML pages, and able to leap tall stories in a single bound — you’d be mad not to do this right?
Not necessarily. Apple has said that iOS 11 Safari will convert AMP pages back to HTML, while others have raised concerns about just how much control of the web we’re ceding to Google.
If you’re of a mind to use AMP landing pages, it’s probably because you have poor mobile conversion rates, slow loading pages, and a lot of mobile traffic. In which case, you’ll want to read more…
If you have a WordPress website and use the Display Widgets plugin you really need to read this.
Apparently, a hacker has added a backdoor to this plugin which is used by as many as 200,000 websites. The backdoor enables hackers to post spam content on infected sites.
WordFence, a WordPress security company, is advising “If you have a plugin called “Display Widgets” on your WordPress website, remove it immediately. The last three releases of the plugin have contained code that allows the author to publish any content on your site. It is a backdoor.” Read more…
Google Data Studio may have been hogging the limelight recently, but now AdWords is getting some dashboard love.
Google says that dashboards will be rolling out to both the old and new versions of the AdWords interface over the next several weeks. These will differ from the AdWords dashboards available to date: we’ll no longer be limited to the standard modules, but can customise charts and tables to meet our needs, then share them with others.
The new dashboards will apparently mimic the look of those in Google Data Studio. And that begs the question: why have them at all, why not just set them up directly in Data Studio?
Immediacy is one likely reason: spot something that needs working on, and you’re already logged into the AdWords interface. Another is that Google might make available AdWords data that is not available in the Data Studio connection (historical Quality Score, for instance). Read more…Google Chrome to block autoplaying videos
One of the most annoying things about surfing today’s web – besides all those ads, of course – is landing on a site and getting blasted by a video that starts playing automatically. Not only does the experience surprise and annoy web users, it can also consume power and use data – which is concerning for mobile users, in particular.
Now Google says it will do something about the problem. In the upcoming version of the Google Chrome web browser (Chrome 64), Google will limit the ability for sites to autoplay videos. Read more…
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These search marketing news updates feature articles of interest picked up through the week by the SureFire team.
New-look Google dials up Search Relevance
Use AdWords to reach Customers with Intent
AdWords Gets a New Competitor
Hasta La Vista Bing!
Google Reveals Most Popular How To Searches
Google wants you to stop testing AdWords ads…
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