Following the recent announcement that it was removing the ability to edit the introduction field in Google My Business(GMB), Google is now adding insights analytics specifically for GMB.
These insights, shown in the GMB management dashboard, will segment traffic in a couple of key new ways: Firstly, whether visitors found the listing on either Google Search or Google Maps as per the supplied image below:
Secondly, by way of “Direct” search or “Discovery”: Direct is when someone searches for the business by name or address and Discovery is when someone searches more thematically for a product, service or category.
Why should you care?
With this particular upgrade, Google has said that it will also be removing Google+ statistics from the dashboard. This really highlights the importance of keeping your Google My Business listings up-to-date, while confirming the slow demise of Google+.
Google+ was Google’s big play to compete with Facebook in social, with integration across the Google ecosystem. But now it is surely only a matter of time before Google+ is totally disconnected from the Google network and shut down.
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Glenn is a Partner and Senior Consultant who has had a very successful career building growth companies in the private equity arena. He has a wealth of experience in both the digital space and strategy development. Prior to becoming a partner in SureFire Glenn built one of the largest digital teams in New Zealand for a NASDAQ listed global online marketing company & Google's largest premium partner.
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