These insights, shown in the GMB management dashboard, will segment traffic in a couple of key new ways: Firstly, whether visitors found the listing on either Google Search or Google Maps as per the supplied image below:
Secondly, by way of “Direct” search or “Discovery”: Direct is when someone searches for the business by name or address and Discovery is when someone searches more thematically for a product, service or category.
Why should you care?
With this particular upgrade, Google has said that it will also be removing Google+ statistics from the dashboard. This really highlights the importance of keeping your Google My Business listings up-to-date, while confirming the slow demise of Google+.
Google+ was Google’s big play to compete with Facebook in social, with integration across the Google ecosystem. But now it is surely only a matter of time before Google+ is totally disconnected from the Google network and shut down.
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Glenn is a Partner and Senior Consultant who has had a very successful career building growth companies in the private equity arena. He has a wealth of experience in both the digital space and strategy development. Prior to becoming a partner in SureFire Glenn built one of the largest digital teams in New Zealand for a NASDAQ listed global online marketing company & Google's largest premium partner.
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