Good news if you’re running Google Ads campaigns: later this month, Google will allow expanded text ads to have three headlines (not just two). And you can add a second description to your ad copy. Plus you get 90 characters for your descriptions, not just the current 80.
Responsive search ads, introduced last month, were the first to get the additional headline with longer descriptions.
This will make most search marketers happy, but we expect SEOs will be closely watching the impact.
Last week the Associated Press revealed that Google services store your location data — even if you’ve paused “location history” on your iPhone or Android phone.
So why must Google know your location, and what value is that data for Google?
BuzzSumo and Buffer have teamed up to analyse 43 million Facebook business pages from 20,000 leading brands.
The two social media platforms wanted to understand what works best for businesses following Facebook’s recent algorithm changes.
Facebook’s changes, they found, have led to a dramatic decrease in post engagement. But if you’re thinking the only option is to increase your posts, think again.
Read all about it…
Celebs can now directly answer questions about themselves that appear in Google search results.
Previously available as a limited pilot, the new app Cameos lets Google-approved applicants record video answers and post them directly to Google.
So, Google, are Kim, Kourtney, and Khloe really not getting along, or is it all a pretense just to boost ratings?
What, you’re asking, didn’t it always have a mobile usability report? Well, yes, but you’d be thinking of the old Google Search Console.
Now the new beta is catching up, with features ported from the old version meaning you no longer have to jump between versions just to get some basic things done.
Convenience aside, you’ll probably be relieved to know that you can now manage users and permissions, add sites and validate ownership, and view the mobile usability report. All critical functions, and now all in the new version.
Proof, if you need it…
These search marketing news updates feature articles of interest picked up through the week by the SureFire team.
Google Ads introduces ‘ad strength’ indicator & reporting for responsive search ads24 Aug, 2018
How Google’s automated ads perform12 Aug, 2018
Running Google Display ads on mobile? Now you can’t stop them showing in mobile apps03 Aug, 2018
Are Kids Killing Your Display Campaigns?27 Jul, 2018
OK, Google: What makes a website good?19 Jul, 2018
Should You Worry About Your SEO and Google’s Mobile-First Index?13 Jul, 2018
Google Responsive Search ads are here06 Jul, 2018
Google rolling out mobile Speed Update29 Jun, 2018
Think You Can Trust Facebook? Check Out These Spying Techniques It’s Already Patenting