Google has pushed advertisers to have at least three ads per ad group for more than a year now, and responsive search ads are aimed at helping advertisers meet that goal.
The new ad strength measures relevance, quantity and diversity of the ad copy in responsive search ads. The indicator ranges from “Poor” to “Excellent” and provides suggestions such as “Add more headlines.”
Google has since issued a clarification on Twitter, explaining that it never showed these queries in Search Console but previously did include the hidden queries in the overall sums in the charts. Now Google is also excluding these anonymous queries from the sum.
Last week SearchEngineLand reported that Google appeared to remove some query data from the query filtered search analytics or performance report within Google Search Console.
With a growing number of households tuning in to podcasts on all types of subjects in every imaginable genre, there is ripe opportunity for marketers to engage a captive audience. But in the absence of third-party measurement verification and given the other challenges the relatively young sector faces, some marketers have stayed away.
Retail sites may be missing an opportunity if they’re not making the most of their purchase confirmation page, according to a whitepaper from Australian martech startup, ROKT.
Why? Three in four consumers say their happiest moment when shopping online is immediately after completing a purchase, yet ROKT’s half the e-commerce executives ROKT surveyed thought their order confirmation pages were ineffective at driving further customer engagement.
Download the whitepaper here.
The oft-cited prediction goes back to a statement from Andrew Ng when he was Chief Scientist at Baidu. But, as is so often true, context is important. Long story short, we’re in a for a longer wait before spoken queries become so predominant.
These search marketing news updates feature articles of interest picked up through the week by the SureFire team.
How Google’s automated ads perform
Google ads get more headlines, longer text
Running Google Display ads on mobile? Now you can’t stop them showing in mobile apps
No More First Thing Monday
Are Kids Killing Your Display Campaigns?
OK, Google: What makes a website good?
Should You Worry About Your SEO and Google’s Mobile-First Index?
Google Responsive Search ads are here
Google rolling out mobile Speed Update