Google+ adds Collections; topic-based feeds to rival Pinterest

Google has announced an alternative to Pinterest that lets users categorise posts, photos and videos by topic or interest to create content collections.

Google+ Collections content appears in the curator’s profile stream, and can be shared publicly, privately or with specific Google+ users.


Google+ Collections is currently available for Android and on the Web – iOS is to follow later, according to Google.

Why should you care?

We don’t expect a mass exodus from Pinterest to Google+ with the launch of Google+ Collections, but any person or company that has already made a home on Google+ will welcome this news.

For one thing, as we have previously suggested, Google+ is changing, but not going away. And, for another, Collections finally addresses a shortcoming that required marketers create separate Google+ Pages for each topic or vertical, something that Google says few were willing to do.

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About the Author Jeremy Templer & Mark Sceats

Jeremy and Mark are two of the partners behind SureFire Search. Despite their deceptively youthful appearances, both have worked in search marketing for many years. To put that in context, Google didn't even exist when Jeremy started.