The Google-Directory fraud story broken by the Whale Oil blog and subsequently front page news on the NZ Herald is just another symptom of a massive growth industry where cowboys have been rife for the last 5 years causing ill will and confusion in the market.
The “Google Directory” owned by SMP marketing has been listed on the Dodgy business guide and is also currently under investigation by the NZ Police Fraud Squad.
SureFire has been helping businesses with their online marketing strategies for over 10 years and has seen a lot of “fly by night operators” looking to make a quick dollar from those with little or no understanding of Google, how it works and what they are actually getting for their money.
There are plenty of cowboys out there pretending to be Google, promising unlimited visibility and clicks for ridiculously low budgets and falsely reporting results
We have had a gutsful of these shoddy operators and believe its time the industry took ownership of the issues and fought back. We are therefore reaching out to others in the industry, including Google, to set up an online advertising network of leaders to look at the issue and find ways of dealing with shoddy operators.
We would also love to hear the stories of any businesses who have been ripped off by cowboy operators like the Google Directory scam so when we meet the other leaders in this industry we have some real ammunition to target the idiots that are hurting both our industry and the economy.
Scams like this Google-Directory can really hurt small business owners confidence in online marketing, as well as financially. So we are also prepared to assist businesses who feel they have been ripped off in this situation by setting them up with an online advertising campaign for free and assisting with the management of the campaigns for free for the first two months.
Online marketing is fast becoming the largest and most important form of advertising for New Zealand businesses with online advertising set to overtake newspapers by 2016. If you are running or thinking about running an online marketing campaign here are a few things to consider:
These search marketing news updates feature articles of interest picked up through the week by the SureFire team.
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