In a warning to Google My Business users, Google has said businesses that haven’t logged in to their account for some time may have to repeat the verification process for their listings.
The announcement from Google’s Jade Wang, posted in the Google and Your Business Help Forum, says that the company will also attempt to contact a Google My Business user who is presumed inactive by email before un-verifying pages in the account.
Why should you care?
While Google has taken steps to improve the verification process for local business listings, the process has been problematic for some (and not one they want to repeat).
Wang’s advice? She advises monitoring the email inbox associated with your Google My Business account, and regularly logging in to confirm your information is current and accurate.
There is a silver lining, though. If you have had trouble taking back ownership of listings that have previously been verified (perhaps by a former employee), this should make it easier to do so.
If you found this useful, please tell your friends.
Jeremy and Mark are two of the partners behind SureFire Search. Despite their deceptively youthful appearances, both have worked in search marketing for many years. To put that in context, Google didn't even exist when Jeremy started.
New advertising option for local businesses25 Mar, 2018
Google fights back against Amazon18 Dec, 2017
The Ultimate Job? Google NZ is looking for a Country Manager04 Dec, 2017
What they said about Amazon in 199927 Nov, 2017
Does strong Search performance correlate to Retail Success?13 Nov, 2017
The Ethical Digital Marketing Community06 Nov, 2017
Measuring mobile site speed using Google Lighthouse24 Oct, 2017
So you want to be a YouTube video star16 Oct, 2017
Content tips from Google’s own style guides