Google: Inactive Local Business Listings will need re-verification

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In a warning to Google My Business users, Google has said businesses that haven’t logged in to their account for some time may have to repeat the verification process for their listings.

The announcement from Google’s Jade Wang, posted in the Google and Your Business Help Forum, says that the company will also attempt to contact a Google My Business user who is presumed inactive by email before un-verifying pages in the account.

Why should you care?

While Google has taken steps to improve the verification process for local business listings, the process has been problematic for some (and not one they want to repeat).

Wang’s advice? She advises monitoring the email inbox associated with your Google My Business account, and regularly logging in to confirm your information is current and accurate.

There is a silver lining, though. If you have had trouble taking back ownership of listings that have previously been verified (perhaps by a former employee), this should make it easier to do so.

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About the Author Jeremy Templer & Mark Sceats

Jeremy and Mark are two of the partners behind SureFire Search. Despite their deceptively youthful appearances, both have worked in search marketing for many years. To put that in context, Google didn't even exist when Jeremy started.