5.0

23:11 26 Jul 18

SureFire has been providing SEO services to my company Computer Forensics NZ Ltd for many years now both in NZ and Australia.I have found SureFire to be both quickly responsive and very knowledgeable about SEO, which is key to our marketing.I have no hesitation in recommending their services.read more

Kiri Hider

05:24 28 Dec 17

Awesome experience working with Glenn. Such value added to my business and such an easy person to deal with. 100% recommendread more

Brent Norling

22:28 12 Nov 17

Glenn provided some extremely useful feedback on what we are currently doing and how we can improve. Highly recommend.

LU U

21:54 11 Sep 17

Took on SureFire a few months ago when we needed some quick fixes and really fast. They were tremendously patient carrying us along and we are pretty happy with the results! Highly recommended.read more

nphnz director

21:13 28 Aug 17

Glenn is doing a wonderful job for us at NPH NZ. The results starting appearing straight away and I look forward to continue working with SureFire Search Marketing. I highly recommend their services.read more

Kerry Suter

09:24 13 Jun 17

We met with Glenn from SureFire in late 2016 and he carefully assessed our business. From that analysis and through consultation with us we were able to better understand where we were headed and how to get there. We made some major changes to short-term and long-term delivery plans which has lead to better growth and less 'lumpy' cash flow. This investment of time and money to work ON the business and not IN it for a change has paid dividends and will continue to do so for years to come.read more

See All Reviews Write a review

Google Rebrands Webmaster Tools as Search Console

3 years ago
/ News
/ By SureFire

Google Webmaster Tools is no more. In a bid to make clear that the tools and reports are not just for webmasters, it’s now called Google Search Console.

Concurrent with the rebranding, Google has announced two new features aimed at companies using App Indexing.

The Search Analytics report now includes details on the top queries for an app, top pages, and traffic by country.

Google has also released a version of the Fetch As Google to provide app developers details as to how Google sees and renders app content.

At this time, Google Search Console shares the same URL as Google Webmaster Tools, but is also available through the shortened URL g.co/SearchConsole.

Why should you care?

We’re still surprised at the number of local companies we come across that have not yet verified their sites in Google Webmaster Tools, and those that have not connected Webmaster Tools to their Google Analytics accounts.

The name change might help; in our minds, the wealth of information now available in Google Webmaster Tools deserves to reach a much larger audience.

Other recent search marketing news:

The latest news about web marketing, SEO, PPC Advertising & Web Analytics. But only the stuff that matters from a New Zealand perspective. Click here to get this delivered to your inbox each Monday.