Christmas came early for NZ retailers last week.
Without announcement, Google (or perhaps Santa’s Little Helpers) secretly added Google Shopping functionality to their AdWords accounts.
Google Shopping, we understand, had been in beta release here for some weeks, but testing was limited to all but a few major advertisers.
Now, it’s available to all NZ AdWords advertisers — albeit, nearly four years after release in Australia. Locally, Google representatives had first expected release three years ago.
We can only speculate, but wonder if perhaps the lack of any announcement from Google NZ is due to embarrassment over the delay.
Why should you care?
Retailers — on your marks, get set, go!
If you haven’t already, you’ll first need to set up a Merchant Center account, together with a product data feed.
Let us know if you need help!
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Jeremy is a Partner and Senior Consultant at SureFire. Jeremy has been working in search since 1996, when he joined the Australian search engine, LookSmart. After relocating to San Francisco, he was instrumental in the development of the company’s paid search ad platform. At analytics company Coremetrics (now owned by IBM) he established an in-house search agency managing campaigns for Coremetrics clients such as Macy’s, Bass Pro and Lands End. At Acxiom he managed members of the pioneering SEO firm Marketleap and worked with clients such as Capital One, American General Finance and Kaiser Health. Joining SureFire in 2009, he is the head of Paid Search Advertising and oversees the delivery of AdWords and other PPC campaigns. He also helps clients make sense of their website data.
