Google is now blocking clicks on mobile ads and in-app interstitial ads that are likely to be unintentional.
Referencing third party studies that claim up to half of mobile ad clicks are accidental, Google is now blocking:
Why should you care?
AdWords advertisers running multi-device display campaigns or promoting their apps can expect to see changes in campaign performance. While click-through rates may drop, conversions should increase.
In announcing the recent changes, Google says that after introducing the new rules mobile ad conversion rates have improved by 15 percent.
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Jeremy and Mark are two of the partners behind SureFire Search. Despite their deceptively youthful appearances, both have worked in search marketing for many years. To put that in context, Google didn't even exist when Jeremy started.