How did Google get so big?

A CBS News’ 60 Minutes report on the power of Google, which aired in the US on May 20, argues that Google is definitely a monopoly.

The EEC’s Competition Commisioner says there’s proof that Google has engaged in illegal anti-competitive behaviour. Critics such as Yelp’s Jeremy Stoppelmann want to bring an antitrust case against Google in the US.

Fears that Google has too much control over our personal data are, of course, legitimate. But there’s more to the story than can be covered in the time allowed — less than 15 minutes .

Read or watch…

Google to act against scammers

A major irritation for many small business owners is fielding a seemingly endless number of phone calls pitching bullshit SEO and AdWords services. Typically these scammers make outrageous claims as they try ripping off unsuspecting businesses. Some even pass themselves off as Google.

SMEs hate them.

Legitimate search agencies like ourselves hate them.

And so does Google.


Google has just announced new measures they're taking to protect small businesses from scammers. These include:
1. Google taking legal action against scammers
2. New techniques to help Google identify accounts being scammed
3. A new tool for business owners to report scammy practices and policy violations.
4. New educational resources for small businesses

Whilst some of these are US-centric, they're well worth checking out if you operate an SME business.

More details...

Anti-Google ad campaign targets Google employees


A new ad campaign, “Focus on the User”, targets Google employees, urging them to advocate for unbiased search results.

Produced by a consortium of companies led by Yelp, it argues that Google is unfairly ranking its own properties ahead of competitors in local search results.

Watch the video...

Brands like... looks like... time to update your keyword lexicon


A new Think With Google report highlights a change in shopping-related search terms from mobile consumers.

“Looks like…” search terms have increased 60 percent over the past two years, but terms based on price (under X$) have also risen.

Read more…

SEO Search Operators for Google: The Complete List


The complete list of commands that will produce the custom results that SEOs need from Google, with explanations on why you might want to use them.

Find who’s stealing your content, ferret out guest blogging, infographic, and linking opportunities, and much more.

Includes the Google search operators that may get your IP address temporarily blocked. And those that work sometimes, but not all the time.


AdWords soon to mandate parallel tracking


Starting October 30, all AdWords advertisers will need to implement parallel tracking, Google's way of improving mobile site speed.

Parallel tracking processes click measurement at the same time a page loads.

Advertisers using third-party click measurement will need to check that their providers support the new requirement.


About the Author SureFire

These search marketing news updates feature articles of interest picked up through the week by the SureFire team.

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