Instagram tests in-app shopping

Will we soon be calling it Shopagram? Instagram has announced a test with 20 brand name retailers that allows people in the US to select and purchase products from within an image.

Brand posts enabled with the new shopping features allow items to be tagged within a photo. Viewers who tap on a photo tag will see a product description and price, along with ‘Buy’ and ‘Save’ buttons.

instagram shopping

Participating brands include Kate Spade, Abercrombie & Fitch, Coach, Hollister, J.Crew, Levi’s, Macy’s, Michael Kors and Target.

Why should you care?

Initial testing is limited to iOS users in the US, but Instagram is promising that, if successful, shopping will be rolled out globally. Retailers, particularly those catering to Instagram’s predominantly 18-29 age group, should be excited at the prospect.

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About the Author Jeremy Templer

Jeremy is a Partner and Senior Consultant at SureFire. Jeremy has been working in search since 1996, when he joined the Australian search engine, LookSmart. After relocating to San Francisco, he was instrumental in the development of the company’s paid search ad platform. At analytics company Coremetrics (now owned by IBM) he established an in-house search agency managing campaigns for Coremetrics clients such as Macy’s, Bass Pro and Lands End.At Acxiom he managed members of the pioneering SEO firm Marketleap and worked with clients such as Capital One, American General Finance and Kaiser Health. Joining SureFire in 2009, he is the head of Paid Search Advertising and oversees the delivery of AdWords and other PPC campaigns. He also helps clients make sense of their website data.