Will we soon be calling it Shopagram? Instagram has announced a test with 20 brand name retailers that allows people in the US to select and purchase products from within an image.
Brand posts enabled with the new shopping features allow items to be tagged within a photo. Viewers who tap on a photo tag will see a product description and price, along with ‘Buy’ and ‘Save’ buttons.
Participating brands include Kate Spade, Abercrombie & Fitch, Coach, Hollister, J.Crew, Levi’s, Macy’s, Michael Kors and Target.
Why should you care?
Initial testing is limited to iOS users in the US, but Instagram is promising that, if successful, shopping will be rolled out globally. Retailers, particularly those catering to Instagram’s predominantly 18-29 age group, should be excited at the prospect.
If you found this useful, please tell your friends.
Jeremy is a Partner and Senior Consultant at SureFire. Jeremy has been working in search since 1996, when he joined the Australian search engine, LookSmart. After relocating to San Francisco, he was instrumental in development of the company’s paid search ad platform. At analytics company Coremetrics (now owned by IBM) he established an in-house search agency managing campaigns for Coremetrics clients such as Macy’s, Bass Pro and Lands End. At Acxiom he managed members of the pioneering SEO firm Marketleap and worked with clients such as Capital One, American General Finance and Kaiser Health. Joining SureFire in 2009, he develops search strategies for SureFire clients and helps them make sense of their website data.
First Thing Monday – Aug 7 201713 Jul, 2018
Google Responsive Search ads are here06 Jul, 2018
Google rolling out mobile Speed Update29 Jun, 2018
Think You Can Trust Facebook? Check Out These Spying Techniques It’s Already Patenting24 Jun, 2018
3 Sure Ways to Lose Digital Shoppers17 Jun, 2018
Google’s ongoing fight against spam08 Jun, 2018
What do the latest trends in video mean for marketers?01 Jun, 2018
Browsing in incognito mode isn’t nearly as private as you think25 May, 2018
How did Google get so big?