A recent article by VentureBeat has fuelled speculation that Google is about to re-enter the social media space, via YouTube.
With a project internally known as Backstage, Google is planning to allow users to add text, photos and polls to YouTube. VentureBeat adds that Backstage is expected to launch by the end of the year on mobile and desktop, “initially with select popular YouTube accounts and with limited features”.
Why, exactly? Google’s concern, according to VentureBeat, is in losing out to platforms like Facebook, Twitter and Snapchat when users ask YouTube fans to subscribe to these platforms for updates. And with Google+ having gone the way of Orkut, Wave, and Buzz, a different approach is needed. So, rather than try to attract users to a new social media platform, Google is making social media features available to its billion-plus YouTube users.
Why should you care?
Asked for comment on the VentureBeat report, a Google spokesperson replied that “we don’t comment on rumour or speculation.”
We don’t usually follow the “where there’s smoke there’s fire” principle in choosing which stories to cover each week, preferring instead to update you on news stories that have been announced and confirmed. But, following Facebook’s overwhelming success with video, we think it highly likely that there’s substance to the speculation. However, only once the details have been confirmed and made public will the implications for businesses with a YouTube presence be known.
Click here for more search marketing news.
If you found this useful, please tell your friends.
Jeremy is a Partner and Senior Consultant at SureFire. Jeremy has been working in search since 1996, when he joined the Australian search engine, LookSmart. After relocating to San Francisco, he was instrumental in development of the company’s paid search ad platform. At analytics company Coremetrics (now owned by IBM) he established an in-house search agency managing campaigns for Coremetrics clients such as Macy’s, Bass Pro and Lands End. At Acxiom he managed members of the pioneering SEO firm Marketleap and worked with clients such as Capital One, American General Finance and Kaiser Health. Joining SureFire in 2009, he develops search strategies for SureFire clients and helps them make sense of their website data.
The Ultimate Job? Google NZ is looking for a Country Manager11 Dec, 2017
New-look Google dials up Search Relevance04 Dec, 2017
What they said about Amazon in 199927 Nov, 2017
Does strong Search performance correlate to Retail Success?20 Nov, 2017
Use AdWords to reach Customers with Intent13 Nov, 2017
The Ethical Digital Marketing Community06 Nov, 2017
Measuring mobile site speed using Google Lighthouse24 Oct, 2017
So you want to be a YouTube video star16 Oct, 2017
Content tips from Google’s own style guides