Here are some key NZ smartphone stats hot off the press from Google that any organisation with a website should find enlightening.
A big opportunity for those who act.
And an even bigger threat to those that don’t.
At SureFire we’ve seen marked increases in mobile devices being used to access our clients’ websites. Typically 20 – 30% of visits are coming from mobile devices (smartphones & tablets) and for most sites this is roughly twice what is was 12 months ago.
This growth is expected to continue and it’s widely predicted that by mid next year there will be more visitors accessing websites from mobile devices than desktop and laptop computers.
If you’re using Google Analytics you can easily see how much mobile traffic your website gets by looking at the mobile reports which are under the Audience Reports. As you can see these give both an overall breakdown by device category (desktop, mobile, & tablet), Clicking on the ‘Devices’ report will give a detailed report by device make and model.
Later today the NZ IAB will be releasing latest online spend figures for Q2 and these no doubt will show increased spend on mobile advertising.
Mark is a Partner and Senior Consultant at SureFire which he founded back in 2002. Prior to establishing SureFire he worked for KPMG Consulting. Today Mark heads up SEO, embracing the challenges that can come with complex website implementations. Outside of work, his interests beyond his family are running, snowsports, diving and fishing (badly).
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