Mobile is Now the Primary Search Screen


We all know that mobile usage is increasing by the day and last week Google announced that a major tipping point has been reached. In 10 countries, including the USA, Canada & Japan, there are now there are more Google searches done on mobile than desktop.   At this point Google hasn’t revealed who the other 7 countries are. Whilst we don’t expect NZ to be on the list, it’s just a matter of time & in our view should happen before the end of the year.

What this means is that the mobile screen should be the first screen search marketers think about, rather than an afterthought, as it is for most now.

Google themselves are responding in a big way to this change in consumer behaviour.  As you know they rolled out their mobile friendly algorithm last month which favours mobile friendly websites in Google’s mobile search results.   And last week at the AdWords Performance Summit Google announced a lot of new products & innovations to capitalise on the new opportunities the shift to mobile brings. Basically these fell into 3 categories:

  1. New ad formats
  2. Automation enhancements
  3. Measurement enhancements

For in depth details check out the AdWords Performance Summit video.

Why should you care?

Clearly mobile really matters to Google. And it should matter to you if you’ve got a website. Increasingly that’s where the eyeballs and opportunities are.  Like it or not, mobile really needs to be given far more serious consideration moving forward.

Other search marketing news this week:

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About the Author Jeremy Templer & Mark Sceats

Jeremy and Mark are two of the partners behind SureFire Search. Despite their deceptively youthful appearances, both have worked in search marketing for many years. To put that in context, Google didn't even exist when Jeremy started.