The Q2 2016 IAB NZ ad spend report is out and mobile advertising is the big mover again.
Digital had overall year-on-year (YOY) growth of 14% when compared to the same period last year; mobile leading the way with 65% growth.
Summary of Q2 2016 quarters results:
Mobile may have had the biggest growth but Search & Directories still dominates with 54% and $118.8M in ad spend. While this channel may have slowed to 13% growth, that 13% growth is greater than the entire mobile ad spend.
In a chart that looks scarily like that of the growth of the Auckland housing market, digital ad spend has increased by around 250% over the last five years.
A closer look at mobile shows an 86% increase in ad spend on tablets.
Display Advertising is up slightly and, not surprisingly the Food, Government, Travel and Finance sectors lead the way in ad spend.
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Glenn is a Partner and Senior Consultant who has had a very successful career building growth companies in the private equity arena. He has a wealth of experience in both the digital space and strategy development. Prior to becoming a partner in SureFire Glenn built one of the largest digital teams in New Zealand for a NASDAQ listed global online marketing company & Google's largest premium partner.