Why should you care?
These changes are being primarily rolled out on mobile. As Facebook states, “The consumer shift to mobile has shown that people want to be able to do everything from their phones.” This parallels what’s happening in Search SEO and PPC advertising; the major players now having a mobile-first focus.
While these new features are mainly being rolled out in the USA at the moment, New Zealand is usually among the first markets to see new features when they get a wider release. Jump in and have a play around — you may be one of the lucky users to see these features being tested here.
The ability to integrate third party applications will no doubt expand rapidly once proven, and more local tools will be available.
Keeping people within the Facebook ecosystem may be a little creepy but has a couple of significant benefits. These include ease of use for consumers and businesses. Facebook, of course, benefits from increased revenue from commissions and advertising.
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Glenn is a Partner and Senior Consultant who has had a very successful career building growth companies in the private equity arena. He has a wealth of experience in both the digital space and strategy development. Prior to becoming a partner in SureFire Glenn built one of the largest digital teams in New Zealand for a NASDAQ listed global online marketing company & Google's largest premium partner.
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