Congratulations to the Short Courses team from The University of Auckland Business School for winning the Business to Business Award at the recent TVNZ NZ Marketing Awards.
This is a great result and a reflection of how well they’ve performed, achieving a record number of student enrolments in 2008, despite the impact of the recession on the training industry in general.
This year the Business School redesigned its marketing strategy with a strong focus on ROI and re-directed marketing spend into online and direct marketing. Search marketing was a key component with Google AdWords PPC advertising being run and managed by SureFire.
We’re proud to have played a small part in their success. Congratulations to Darren Levy, Director of Short Courses & Rawinia Lange, Marketing Co-ordinator.
Mark is a Partner and Senior Consultant at SureFire which he founded back in 2002. Prior to establishing SureFire he worked for KPMG Consulting. Today Mark heads up SEO, embracing the challenges that can come with complex website implementations. Outside of work, his interests beyond his family are running, snowsports, diving and fishing (badly).
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