Data Studio, the free version of Google’s reporting and data visualisation product Data Studio 360, is now available in 22 countries, including New Zealand. The free version, announced in June, was previously limited to the US market.
New reporting templates are to be released in October to shorten the time required to build and share reports that utilise data from Google Analytics, Google AdWords, Google Sheets and other sources.
Why should you care?
Nothing beats free when it comes to pricing, but there are limitations — including a five report maximum — that might make Data Studio 360 a better choice for some businesses.
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Jeremy is a Partner and Senior Consultant at SureFire. Jeremy has been working in search since 1996, when he joined the Australian search engine, LookSmart. After relocating to San Francisco, he was instrumental in the development of the company’s paid search ad platform. At analytics company Coremetrics (now owned by IBM) he established an in-house search agency managing campaigns for Coremetrics clients such as Macy’s, Bass Pro and Lands End. At Acxiom he managed members of the pioneering SEO firm Marketleap and worked with clients such as Capital One, American General Finance and Kaiser Health. Joining SureFire in 2009, he is the head of Paid Search Advertising and oversees the delivery of AdWords and other PPC campaigns. He also helps clients make sense of their website data.