NZ’s Shuttlerock wins Facebook award

Congratulations to Jonny Hendriksen, Paul Bingham and the team at Shuttlerock, who’ve just received a 2016 Innovation Spotlight award from Facebook in the Creativity category.

Facebook’s award recognises the technology and services making it easier for brands to source and deliver quality content at scale, and Shuttlerock does just that.


In winning the Facebook award, Shuttlerock highlighted the success of foundation client Jucy Rentals.

Shuttlerock sources, aggregates and displays social content, whether created by fans and customers or employees, shared on social media or within the company. Think of it as a way to make sure your company’s social media activity is also integrated with your website.

The Christchurch company, launched in 2011, is now headquartered in Sydney, with offices in the US and Japan. Big name clients include Walmart, Walmart, Reebok, Subway, Honda, Volkswagen, Ikea, and Sheraton Hotels. Oh, and let’s not forget the All Blacks — and Lady Gaga.

Why should you care?

Awards of this sort deserve celebration. And if you weren’t familiar with Shuttlerock previously, then you should be asking yourself why you’re letting your social channels have all the fun.

Shuttlerock and similar services help add personality to your company website, keeping it updated with fresh content, and in sync with your social channels.

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About the Author Jeremy Templer

Jeremy is a Partner and Senior Consultant at SureFire. Jeremy has been working in search since 1996, when he joined the Australian search engine, LookSmart. After relocating to San Francisco, he was instrumental in the development of the company’s paid search ad platform. At analytics company Coremetrics (now owned by IBM) he established an in-house search agency managing campaigns for Coremetrics clients such as Macy’s, Bass Pro and Lands End. At Acxiom he managed members of the pioneering SEO firm Marketleap and worked with clients such as Capital One, American General Finance and Kaiser Health. Joining SureFire in 2009, he is the head of Paid Search Advertising and oversees the delivery of AdWords and other PPC campaigns. He also helps clients make sense of their website data.