Over-extended? New Promotion Extensions are coming

E-commerce sites will like this one: a new AdWords Promotion extension (now in beta) looks set for imminent release.

Like other AdWords extensions, Promotion extensions add another line of promotional copy below your ad. Use it to advertise a specific discount or offer, but note that there is a 20-character limit.

Why should you care?

Not all AdWords beta tests make it to final release, but tests to date indicate this one’s a keeper.

We see this new ad extension most useful in adding Promo codes, but do wish that (like Sitelinks) you could set a start and end date for them.

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About the Author Jeremy Templer

Jeremy is a Partner and Senior Consultant at SureFire. Jeremy has been working in search since 1996, when he joined the Australian search engine, LookSmart. After relocating to San Francisco, he was instrumental in development of the company’s paid search ad platform. At analytics company Coremetrics (now owned by IBM) he established an in-house search agency managing campaigns for Coremetrics clients such as Macy’s, Bass Pro and Lands End. At Acxiom he managed members of the pioneering SEO firm Marketleap and worked with clients such as Capital One, American General Finance and Kaiser Health. Joining SureFire in 2009, he develops search strategies for SureFire clients and helps them make sense of their website data.