E-commerce sites will like this one: a new AdWords Promotion extension (now in beta) looks set for imminent release.
Like other AdWords extensions, Promotion extensions add another line of promotional copy below your ad. Use it to advertise a specific discount or offer, but note that there is a 20-character limit.
Why should you care?
Not all AdWords beta tests make it to final release, but tests to date indicate this one’s a keeper.
We see this new ad extension most useful in adding Promo codes, but do wish that (like Sitelinks) you could set a start and end date for them.
Click here for more search marketing news.
If you found this useful, please tell your friends.
Jeremy is a Partner and Senior Consultant at SureFire. Jeremy has been working in search since 1996, when he joined the Australian search engine, LookSmart. After relocating to San Francisco, he was instrumental in the development of the company’s paid search ad platform. At analytics company Coremetrics (now owned by IBM) he established an in-house search agency managing campaigns for Coremetrics clients such as Macy’s, Bass Pro and Lands End. At Acxiom he managed members of the pioneering SEO firm Marketleap and worked with clients such as Capital One, American General Finance and Kaiser Health. Joining SureFire in 2009, he is the head of Paid Search Advertising and oversees the delivery of AdWords and other PPC campaigns. He also helps clients make sense of their website data.
New-look Google dials up Search Relevance20 Nov, 2017
Use AdWords to reach Customers with Intent30 Oct, 2017
AdWords Gets a New Competitor02 Oct, 2017
Hasta La Vista Bing!25 Sep, 2017
Who’s accessing your Google Analytics data?11 Sep, 2017
Google Reveals Most Popular How To Searches04 Sep, 2017
Google wants you to stop testing AdWords ads…21 Aug, 2017
First Thing Monday – Aug 21 2017 NZ’s First Digital Salaries Report [and More]14 Aug, 2017
First Thing Monday – Aug 14 2017