Category Archives for News

Shopping Actions: Google intros Cost Per Sale Shopping

Google has launched Shopping Actions, displaying product results from major US catalogue retailers on Google Search, the Google Express shopping service, and Google Assistant. Intended to combat Amazon’s

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Google fights back against Amazon

No, Google's biggest competitor is not Bing.Nor Facebook. By Google's own admission, it's Amazon. And the competition between the two has become increasingly evident. Today, about half of all

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Target YouTubers based on their Google searches

Direct Response Nirvana: Target YouTubers based on their Google searchesGoogle’s calling them “Custom Intent Audiences”: YouTube audiences that marketers can now target based on their recent Google

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Why keyword search volume estimates can’t be trusted

It’s an SEO conundrum: Why is it you’re not getting the volume of website visitors you thought you would? Especially now, when you’re in the top results on Google for those popular searches you targeted.Tim

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Want better Customer Reviews?

Speak up! You’ll get better customer reviews if you reply to them. That’s the conclusion of an exhaustive study of TripAdvisor reviews conducted by marketing professors Davide Proserpio and Giorgos

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Google to pay more tax on NZ advertising revenues

NZ Government moves to crack down on tax avoidance by multinational firms are bearing fruit. Google and Facebook, which generate hundreds of millions of dollars in NZ, have each confirmed they will cease

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