Category Archives for News

New-look Google dials up Search Relevance

New-look Google dials up Search Relevance One year shy of turning 20, Google has tarted up its search result pages (SERPs), hoping to appeal to people wanting more content that’s related and relevant

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What they said about Amazon in 1999

What they said about Amazon in 1999 With Amazon opening in Australia and lots of debate about the detrimental impact it will have on retailers here and in Australia, this 17 years old news video about

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Does strong Search performance correlate to Retail Success?

Does strong Search performance correlate to Retail Success? The answer’s “Yes” according to a new report compiled by social intelligence company Brandwatch and enterprise SEO platform provider Pi

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Use AdWords to reach Customers with Intent

  Now use AdWords to reach Customers with Intent The Google Display Network got another audience type this week: custom intent audiences. According to Google, the new audience type lets advertisers

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The Ethical Digital Marketing Community

Join The Ethical Digital Marketing Community SureFire Managing Partner Glenn Marvin has been integral in setting up the Ethical Digital Marketers Community. Set up as a communal place for businesses and

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Measuring mobile site speed using Google Lighthouse

There’s always plenty happening in the fast-moving world of online search and advertising. Here’s a summary of key things that caught our eye last week… Measuring mobile site speed using Google

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