Category Archives for News

Search Marketing Predictions For 2010

Wow, 2009 flew by! Staring into the crystal ball, here are 4 predictions about search marketing in New Zealand during 2010… Prediction #1 – Paid Search Takes Off 2010 will be the year paid

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IAB Christmas Party

Christmas is fast approaching! Last night the New Zealand IAB held a great 1980s themed Christmas party in Auckland. Plenty of people put effort into dressing 1980’s style, no doubt spurred on by

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Best Use of Search Marketing Award

In previous posts I’ve lamented the fact that in New Zealand search marketing doesn’t get the recognition it deserves.  Fortunately that’s starting to change. Kudos to the New Zealand

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New Google Interface

Rumours have been circulating about Google launching a revamped version of its famously minimalistic search interface. Here are screen shots showing the old & new interfaces side by side. As you’ll

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Arrested for not using Twitter

Sounds like a spoof story, but apparently this actually happened. To control a crowd of hysterical teenage girls NY police demanded an executive use Twitter and send out a Tweet telling them to disperse. He

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TVNZ New Zealand Marketing Awards

Congratulations to the Short Courses team from The University of Auckland Business School for winning the Business to Business Award at the recent  TVNZ NZ Marketing Awards. This is a great result and

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