Increasingly people are accessing the Internet using mobile devices.
It doesn’t surprise to me that iPhone owners are the heaviest mobile internet users. In August 40% of visits to mobile websites
In a recent posting I celebrated the fact NZ online advertising spend continues to grow & that paid search is now the major component.
However compared to Australia, NZ is still well behind the curve
Online advertising spend now exceeds TV in UK! Paid search has lead a huge growth in online advertising & accounts for 62.6% of all online spend. When will that happen in NZ?
If any search engine has a chance of challenging Google it has to be Bing. But it won’t be because of Bing developing better search technology than Google, or from Microsoft’s deep pocket ...
Why ad agencies have traditionally ignored search marketing and if they continue to do so it’s at their peril…
NZ marketers are finally realising the value of search marketing. Latest figures from The IAB show online advertising spend continues to grow & that paid search is now the biggest online marketing