Category Archives for News

TVNZ News & Sports iPhone App

Increasingly people are accessing the Internet using mobile devices. It doesn’t surprise to me that iPhone owners are the heaviest mobile internet users. In August 40% of visits to mobile websites

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Aussies Out-Scoring Kiwis on Paid Search

In a recent posting I celebrated the fact NZ online advertising spend continues to grow & that paid search is now the major component. However compared to Australia, NZ is still well behind the curve

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UK Online Advertising Spend Now Exceeds TV

Online advertising spend now exceeds TV in UK! Paid search has lead a huge growth in online advertising & accounts for 62.6% of all online spend. When will that happen in NZ?

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Bing – The Google Killer?

If any search engine has a chance of challenging Google it has to be Bing. But it won’t be because of Bing developing better search technology than Google, or from Microsoft’s deep pocket ...

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Ad Agencies Problem With Search Marketing

Why ad agencies have traditionally ignored search marketing and if they continue to do so it’s at their peril…

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Search Marketing – NZ is Catching Up!

NZ marketers are finally realising the value of search marketing. Latest figures from The IAB show online advertising spend continues to grow & that paid search is now the biggest online marketing

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