Are PPC Thank You pages now mandatory?

That’s a yes, according to Clix Marketing’s Michelle Morgan who makes the observation based on three criteria:

  • Facebook and Bing (with Universal Event Tracking, or UET) have both introduced Smart Pixels, which work best when websites have unique URLs for completed conversions.
  • Internet users have come to expect to see a Thank You page. They can think there’s something wrong if they stay on the same page or are instead taken back to the homepage.
  • Websites that omit a Thank You page lose the chance to cross-sell or upsell new customers. Instead, you might also get them to sign up to a newsletter, for instance, or read your blog.

thank-you

Why should you care?

We think the three reasons mentioned above are all valid.

As marketers, we should be taking advantage of Facebook and Bing remarketing options and cross-selling opportunities. And, as users, we know how frustrating it can be when there’s no confirmation that our purchase, sign-up or comment has been received.

So, if you’re not already, now’s the time to start saying Thank You to your customers.


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About the Author Jeremy Templer

Jeremy is a Partner and Senior Consultant at SureFire. Jeremy has been working in search since 1996, when he joined the Australian search engine, LookSmart. After relocating to San Francisco, he was instrumental in the development of the company’s paid search ad platform. At analytics company Coremetrics (now owned by IBM) he established an in-house search agency managing campaigns for Coremetrics clients such as Macy’s, Bass Pro and Lands End.At Acxiom he managed members of the pioneering SEO firm Marketleap and worked with clients such as Capital One, American General Finance and Kaiser Health. Joining SureFire in 2009, he is the head of Paid Search Advertising and oversees the delivery of AdWords and other PPC campaigns. He also helps clients make sense of their website data.