Starting next month, Google is removing the option to exclude mobile apps when running Google Display Network campaigns — unless advertisers opt to exclude all mobile devices.
You heard me.
While the official announcement talks about “simplifying targeting and exclusion controls”, advertisers are already fearing the worst.
Yes, campaign settings such as topic targeting still allow some measure of control, but the ugly truth is that in-app ads don’t perform at all well for most display campaigns.
Google, however, is seeing its greatest growth in mobile ad inventory. And while this move will irk most advertisers, it should please Google’s shareholders.
What to do if your site got hit by Google's update
As we advised last week, Google started rolling out a significant core search algorithm update at the beginning of the month. Google has now confirmed the update is fully deployed. It's had an impact on many sites' search rankings. If your site dropped here are suggestions on what to do.
Google My Business Insights Show How Posts from Pages are Performing
From the Posts tab, located in the Google My Business dashboard, users can view insights for:
- An individual post
- All posts from the last week
- All posts from the last month
- Post insights shows the number of views, clicks, and how those metrics have changed over a period of time.
Metrics are shown in a rolling period of the last 7 or 28 days and can have a delay of up to 3 days.
How long should your site description be? (Hint: Don't ask Google)
First, it was one thing, then another.
Google said we could use longer descriptions. Now they have to be shorter again.
If you're not sure which way to go, and whether or not Google will change course again, you're in good company. But Vertical Measure's Jim Bader has taken a look at what's out there and recommends...wait, was that 320, 140 or 160 characters?
YouTube Adds Vertical Video Support on its Web App, Underlining Vertical Trend
The latest development on this front comes from YouTube, which will now enable users to view vertical videos on the web, as well as within the mobile app.
Google Ads account admins can require multi-factor authentication for all users
The new security feature and a new option to restrict domains that can receive account invites are aimed at giving account owners more control over account access.
When the feature is enabled, users must have their own Google accounts enrolled in 2-Step Verification in order to log in to the Google Ads account. It provides a second layer of authentication for added protection against hackers.
If an account has not set up 2-Step Verification, the user will get an authorization error.
What we’ve been reading this week
- 1Fraudsters abusing Google with fake copyright complaints
- 2The challenge and promise of ‘digital everything’ attribution
- 3Why Businesses Can't Afford to Ignore Pinterest for Traffic and Engagement
- 4Don't believe the hype: the surprising sweet spot between idiot and expert
- 5Snapchat revenue reaches $262M in Q2, but daily active users drop to 188M