Latest figures from the IAB show online advertising spend continues to grow & that paid search is now the biggest online marketing channel in NZ.
At last we’re starting to catch up with other markets where 50% or more of online spend is invested in paid search.
There are plenty of good reasons for this level of investment. Here are 3:
In summary, the reason marketers are increasingly investing in search is simple – it works! And very cost effectively compared to other channels.
If you’re not doing it yet, maybe it’s time you gave it serious consideration. Your competitors probably are…
Mark is a Partner and Senior Consultant at SureFire which he founded back in 2002. Prior to establishing SureFire he worked for KPMG Consulting. Today Mark heads up SEO, embracing the challenges that can come with complex website implementations. Outside of work, his interests beyond his family are running, snowsports, diving and fishing (badly).
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